USA’s Snake In The Grass is a new action-adventure competition series that puts four strangers together in every episode for an intense 36-hour adventure, with one main objective, to uncover the Snake! Working together as a team, the players learn that there is a saboteur in their group who is determined to take them down.

This project was to develop the overall branding of the show from start to finish. This included moodboarding, keyart, creating a GFX package and OOH assets.