USA's Mud, Sweat & Beards follows best friends Donny Dust and Ray Livingston as they tackle the challenges of surviving earth’s most remote locations together. Each episode, they go to a new location for 12 days. Each location offers an entirely different environmental challenge.
This project was to develop the overall branding of the show from start to finish. This included logo design, moodboarding, keyart and creating a GFX package.
